Welcome to this powerful guide on the Wayfair affiliates program. The Wayfair affiliates program is offered and managed by Wayfair Inc., a leading home furnishing and décor brand birthed in 2002 and based in Boston, Massachusetts, United States. Although the company has a physical presence, most of its activities are done online using e-commerce. The company is reported to host over 7 million products in its catalog and generates over 10 million orders yearly.

Hence, Wayfair Inc. is a viable e-commerce brand to work with as an affiliate. You should sign up for the Wayfair affiliates program if you have an interest in home furnishing. Even if you are not inclined to home furnishing you can try out the program and promote the products to your audience. Who knows? Your audience might be interested in the products and purchase from you thereby fetching you extra income.

In this article, I show you how to become a Wayfair affiliate, how to promote their affiliate products, and how to make good money for yourself by as a Wayfair affiliate.


The Wayfair affiliate program is one of the best that you can find in the home furnishing and appliance market. Compared with other retailers, Wayfair has one of the best product catalogs. Also, they have a good support although their affiliate payout is small (5% – 7% commissions).

Besides, you are eligible to earn an affiliate commission for purchases made within a 30-day cookie window. Also, if someone who has a Wayfair Pro account orders via your link, you are not eligible for commission.

How to Join Wayfair Affiliate Program

To join the Wayfair affiliate program, here are the steps:

  1. First, you will enroll on CJ Affiliate, formerly Commission Junction, and set up your CJ Affiliate account.
  2. After this, you will sign up for Wayfair Affiliate Program inside your CJ affiliate account.
  3. Once your application is successful your Wayfair Affiliate account will be activated and you will receive an email to that effect. You will then be able to access links to products that you wish to promote.
  4. You earn a commission from the Wayfair Affiliate Program for every purchase made using your affiliate link.

You earn more income as the number of people buying with your affiliate link increases.


Wayfair has tons of products that you can choose from and promote. You can review these products on the data feed and get an affiliate link for each of them for promotions.

Wayfair has a devoted in-house affiliate management team. They offer support around the clock.

You can call or email them with any queries or complaints, and they will address them within the same day.

You earn between 5% – 7% in commission rate for sales made.

An average order in the Wayfair catelog costs about $300 which averages $15-%21 per sale. Thus, there is a potential to make a significant commission if you get at least 40 orders per week. With good marketing skills and a sizable, interactive audience, your affiliate links could generate a lot of income for you.

Throughout the year, Wayfair’s randomly picks and promotes affiliate links of its affiliates. This helps to greatly reduce your marketing cost/budget as an affiliate. Your affiliate links may be included in the company’s paid campaigns thereby earning you free money without any work. These ads are run all through the year.

With the CJ Affiliate product bank, you can link to and promote specific Wayfair products, especially the ones you like, and have quality content to promote. This makes it easier to gain traction with your audience and make sales faster. Genuine content encourages clicks that convert to sales.


Joining the Wayfair Affiliate Program is easy and simple.

Kindly follow the steps below to enrol:

  1. Step 1: Create a CJ Affiliate account by submitting your email and setting up a password for a new account.
  2. Step 2: Read and agree to the privacy policy, software policy, and publisher service agreement on the site.
  3. Step 3: Complete the onboarding checklist by submitting the following:
    • A description of the methods you will use to promote products.
    • A detailed account of how you conduct business.
    • A description of how and where you will promote Wayfair products.
    • Your company details.
    • Tax forms.
    • Payment information.


Optimizing your affiliate links with core affiliate marketing tools can save you a lot of time and energy but fetch you money faster as a Wayfair Affiliate. This includes tools like

  1. Email marketing tools (GetResponse, MailChimp, Aweber)
  2. Google Ads
  3. Facebook/Instagram Ads
  4. Sales funnel tools (Elementor, Thrive Architect, Divi, etc.)
  5. Content Management tools like WordPress, Blogspot, etc.

These tools help you to track, edit, plan for, and convert your affiliate links into monetizable assets.

For people to purchase Wayfair’s products using your affiliate links, you must have content, quality content. Thus, it all begins with creating quality content. Quality content attracts lots of eyeballs and clicks which would convert into money. Whether you have a YouTube channel, website, blog, or social media page, ensure that you consistently post good content.


Compared to other niche affiliate programs in the home décor niche, the Wayfair Affiliate Program is one of the few that offer numerous advantages. However, you can make a lot of money with this affiliate network if you own a digital platform like blogs or buying guides to promote Wayfair through affiliate links.

Just like every other affiliate network you earn a commission when someone buys the company’s products with your links. The program strives to provide you with a sustainable income in the home furnishing and decoration niche. Sign up for the program today.

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